"MSU Spartans Presented by Rocket Mortgage."

"Michigan State Spartans Shelled by Maryland in Big Ten Tournament"

www.freep.com/story/sports/college/michigan-state/spartans/2021/03/11/michigan-state-spartans-basketball-maryland-score-recap-big-ten/4645962001/

So, wouldn't life be great if the following quote appeared in the Detroit Free Press: "Following the loss to Maryland, Michigan State Coach Tom Izzo revealed that the school had decided to drop it's recently-adopted sponsorship by Rocket Mortagage, and go instead with "MSU Spartans Presented by Red Lobster.' Said Izzo: "If we're gonna get shelled, there might as well be a tasty seafood dinner afterwards, amirite?"

It's  a new, cash- strapped world for athletic departments.  Now, if it were a player dedicating their season to, for example, Tesla (for, let's say, $1 million), there might be some objections from the powers that be.